4 Lunar New 12 months marketing campaign examples that you must see

The yr of the Rabbit is simply across the nook, and it’s time to begin preparing for the celebration. Fortunately, there are many methods to do that with e mail campaigns.

However how do you stand out from the gang? What sort of eye-catching topic line must you use? And what promotions must you embrace in your emails?

In the event you want some inspiration, we’re right here to assist. Check out these 4 real-life Lunar New 12 months e mail advertising examples from our prospects to kick off your marketing campaign planning.

Lunar New 12 months e mail advertising examples from Revinate’s APAC prospects

1. The Windsor (Australia)

The Windsor - Australia, Lunar New Year

  • Topic line: The Lunar New 12 months lions return, Summer time EXP’s final month and a preview of Valentine’s Day
  • Preview textual content: A weekend of Celebration on the Windsor
  • Phase: Leisure company who don’t have clean e mail addresses and haven’t unsubscribed

Why can we love this marketing campaign?

Right here’s an awesome concept to face out from the gang: Mix your Lunar New 12 months e mail marketing campaign with one other provide. For instance, Valentine’s Day is just not lengthy after Lunar New 12 months. In case your company can’t rejoice Lunar New 12 months with you, maybe they’ll be a part of you for Valentine’s day as properly.

The Windsor in Melbourne took this method to not solely inform their viewers of the particular preparations that they’d on-site for Lunar New 12 months, but additionally gave them a reminder that they may lengthen the celebration by reserving a keep for Valentine’s Day. And this marketing campaign was cleverly focused towards leisure company.

This yr, you’ve gotten much more time to increase such a provide as Lunar New 12 months isn’t till January twenty second.

2. InterContinental Singapore (Singapore)


  • Topic line: Wishing You a Blissful Lunar Niu 12 months
  • Phase: Have made reservations

Why can we love this marketing campaign?

Who doesn’t love a gif? InterContinental in Singapore confirmed simply how efficient a little bit of animation will be after they despatched a easy, but partaking Lunar New 12 months greeting to company who had made reservations.

That is an instance you can simply observe. And if you happen to leverage an answer like Revinate Advertising and marketing, you may browse limitless interactive pictures or add your individual to ensure the media parts are on-brand and crowd pleasing.

3. Resort G Singapore (Singapore)

Hotel G Singapore - Singapore, Lunar New Year

  • Topic line: FLASH SALE: $88 NETT PER NIGHT
  • Preview textual content: You do not need to overlook out
  • Phase: 
    • E mail #1, Advertising and marketing companions
    • E mail #2, January Energetic Newsletters, double opt-in, visitor location in Singapore, e mail domains aren’t from OTAs

Why can we love this marketing campaign? 

We’ve all the time emphasised the significance of segmentation, and Resort G Singapore did a tremendous job of utilizing this tactic with their Lunar New 12 months marketing campaign. They despatched the marketing campaign twice, each to extremely segmented teams.

By utilizing hyper-segmentation, Resort G Singapore ensured their provides have been despatched to the appropriate viewers on the proper time, which instantly contributed to the marketing campaign’s success.

Bear in mind, segmentation can enhance the general marketing campaign efficiency by as much as 533%. It’s a good suggestion to maintain this in thoughts in your future e mail campaigns.

4. Goodwood Park Resort (Singapore)

Goodwood Park Hotel - Singapore, Singapore

  • Topic line: Gong Xi Fa Cai!
  • Phase: Friends who’ve accomplished double opt-in who’re newsletters subscribers and/or are on the advertising communications direct e mail record

Why can we love this marketing campaign?

Right here’s one other quick and candy instance, this time by Goodwood Park Resort. This marketing campaign was crafted to succeed in lots of people, not solely those that made reservations, which is what InterContinental Singapore went for.

Sending your database record a digital card is the best solution to attain out to them throughout key dates corresponding to Lunar New 12 months. You too can ship a follow-up message with provides to those that open the primary e mail, utilizing that as a filter in your segmentation.

Begin crafting your individual Lunar New 12 months e mail campaigns

We hope these Lunar New 12 months e mail campaigns are useful for you as you begin crafting your individual messages. Simply bear in mind to section your database — and don’t draw back from combining a number of provides.

In the event you’d wish to see extra marketing campaign examples, together with some extra generic ones from our world prospects, view our inspirations web page. Wish to study extra about how you should use e mail advertising to spice up your direct bookings? Discover our advertising options.

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