PARIS—Accor in the present day introduced a brand new addition to the group’s community of manufacturers: Handwritten Assortment, a world portfolio of “charming bespoke resorts that supply an intimate and classy hospitality expertise.” Accor already has over 110 Handwritten leads globally totaling greater than 11,500 rooms, together with 12 secured signings, with 5 properties anticipated to debut all through the primary trimester of 2023.
Handwritten Assortment properties opening over the subsequent a number of months embody Lodge Shanghai Sheshan Oriental, Handwritten Assortment in Shanghai, China; Le Saint Gervais Lodge & Spa, Handwritten Assortment in Saint Gervais, France; Wonil Lodge Perth, Handwritten Assortment in Perth, Australia; Lodge Morris, Handwritten Assortment in Sydney, Australia; and Le Splendid Lodge Lac d’Annecy, Handwritten Assortment in Annecy, France. Extra properties will open all through the rest of the 12 months and past, together with Lodge Les Capitouls Toulouse Centre, France; Oru Hub Lodge, Handwritten Assortment in Tallinn, Estonia; Sq. Lodge Lodge La Roche sur Yon, Handwritten Assortment in La Roche-sur-Yon, France; Dawn Premium Resort, Handwritten Assortment in Hoi An, Vietnam; Paris Montmartre Sacré Coeur (property title might change previous to opening), Handwritten Assortment in Paris, France in addition to properties in Bucharest, Romania and Madrid, Spain. The Handwritten Assortment portfolio is predicted to achieve greater than 250 resorts by 2030.
“Handwritten Assortment enriches Accor’s providing within the ‘assortment manufacturers’ phase with a curated collection of resorts that exhibit charming and one-of-a-kind ideas. Our intention, past delivering a very genuine visitor expertise, is to help the rising variety of impartial and boutique resort house owners seeking to enhance their international profile, join with extra audiences and develop their income with out shedding their id,” stated Alex Schellenberger, chief advertising and marketing officer, Premium, Midscale, Financial system Manufacturers, Accor. “The resorts we’ll function in Handwritten Assortment are these sought out by vacationers who respect heartwarming journey experiences and a twist on conventional hospitality, in addition to by hoteliers who cherish the distinctive character of their properties whereas wanting the advantages that include a number one international associate.”
With the creation of Handwritten Assortment, Accor is broadening its model portfolio and midscale resort choices and can look to copy the success it has achieved with the group’s different assortment manufacturers throughout different segments. This consists of the MGallery Lodge Assortment, a storied portfolio within the upper-upscale model phase that now counts greater than 100 boutique resorts worldwide, and Emblems Assortment, Accor’s first luxurious assortment model, a rigorously curated collection of distinctive resorts which can be emblematic of their vacation spot, designer or place in historical past. With an analogous bespoke method, Handwritten Assortment will carry collectively resorts with particular person personalities, intimately reflecting the character and heat of the individuals who love and take care of them. Like a handwritten notice, every host’s particular person touches shall be subtly encountered at choose moments all through the visitor journey. From a heat welcome that cascades into dialog, to freshly baked treats which have friends sneaking seconds into their pockets, no two resorts or stays would be the identical.
A Host with Ardour
Handwritten Assortment presents a wide range of resorts which can be so distinct, it’s as if every native hotelier have been inviting friends into their charming and classy houses. The visitor expertise at Handwritten Assortment brings to life the spirit of the host: their tastes, their passions, and the little quirks of their character. Every native hotelier supplies a captivating presence that weaves their character and character into the material of their resort, partaking friends with native knowledge and pleasant dialog, bringing a customized power to the visitor expertise.
“The way through which every host interacts with their friends is thoughtfully thought of and brings to life their very own private passions,” added Caroline Bénard, international SVP Financial system & Midscale Manufacturers, Accor. “Whether or not in a social setting or the privateness of a visitor’s room, there shall be moments of storytelling and engagement that create a real connection. This rapport between host and visitor contributes to a extra significant and memorable keep expertise.”
Designed for Impartial Hoteliers
The Handwritten Assortment can be designed with the wants of impartial resort house owners in thoughts. With a present conversion price of 80 p.c, the majority of properties becoming a member of Handwritten Assortment shall be conversion tasks moderately than new builds, requiring an easier transition and ramp-up course of and a extra sustainable development and improvement mannequin. The model’s requirements are designed to be versatile, mild, and simple to realize. Furthermore, Handwritten Assortment supplies direct ROI and the chance for house owners to maximise income with speedy entry to the ability and attain of Accor’s gross sales, distribution, and loyalty platforms, whereas additionally benefiting from the group’s environmental, social, and governance (ESG) capabilities.
“In 2022, Accor signed on common globally multiple resort per day and opened almost one resort per day. We intention to proceed this development by anticipating the wants of our friends and aligning with the funding standards of our companions and house owners. Impartial resorts are more and more searching for the energy of Accor’s highly effective gross sales, distribution, and loyalty platform to extend their income and help them in optimizing their prices, while retaining their very own distinctive character and providing a extremely qualitative product, service, and expertise. Handwritten Assortment presents them a super answer, offering the choice for a franchise contract and a versatile and cost-effective stage of funding. We sit up for working collaboratively with house owners and companions and welcoming extra resorts from around the globe into this excellent assortment. With over 110 properties and 11,500 rooms in negotiation to grow to be a part of Handwritten Assortment, together with 12 resorts dedicated already, we intention to have over 250 properties by 2030,” stated Camil Yazbeck, international chief improvement officer, Premium, Midscale, Financial system, Accor.
With a plan to develop the gathering to 250 properties by 2030, Accor is actively searching for new properties to be a part of Handwritten Assortment in fashionable journey locations throughout the globe.