BWH Resort Group to Double Aiden Model Portfolio in 2023 — LODGING

PHOENIX—BWH Resort Group is increasing its upscale boutique model, Aiden, because the model is about to develop by over 200 p.c within the years forward with the portfolio doubling in 2023 alone. The model’s development consists of the upcoming launch of Aiden in India and the launch of Aiden in Scandinavia, the place 30 new inns have been added to the portfolio, every of which presents hologram concierge service.

Aiden presents friends entry to boutique, resort, and upscale lodging. The model presently has 19 inns in journey locations all over the world, comparable to Australia, France, Italy, South Korea, and throughout america in cities like Scottsdale, Arizona; Austin, Texas; and Berkley, California.

“There’s no denying that vacationers right this moment are looking for distinctive experiences that embody the character of their lodge’s vacation spot, and that’s what Aiden is all about,” mentioned Larry Cuculic, president and CEO. “This model delivers on the evolving pursuits of right this moment’s vacationers, giving them a boutique expertise from a trusted world lodge firm. Builders are recognizing the traveler curiosity in Aiden as properly—the model is shortly turning into the boutique lodge of selection for the subsequent era of builders.”

“Every Aiden lodge is a character specifically crafted to supply vacationers with a one-of-a-kind expertise,” mentioned Brad LeBlanc, senior vice chairman and chief improvement officer. “By fashionable facilities and daring touches, Aiden displays the aptitude and vibrancy of the world round us to ship a reimagined journey expertise. The model has been a real success story for BWH Resort Group, and we see an extended runway forward for Aiden.”

The projected development consists of the opening of 30 inns in Scandinavia in partnership with CIC Hospitality, welcoming the Aiden model to the area. Every of those 30 inns will provide a digital hologram concierge for check-in, check-out, and visitor providers. This know-how marries innovation and superior visitor service to deliver a contemporary expertise.

The Scandinavian portfolio of Aiden inns might be in-built places comparable to close to universities, bigger firms, and occasion venues. Sustainability might be central to the Scandinavian Aiden portfolio with photo voltaic roofing and modular design driving environmental efficiencies at many of those inns. The primary lodge, Aiden by Greatest Western Herning, will open in February within the Danish metropolis of Herning. This might be Denmark’s first modular-built lodge and can provide 204 rooms, a health club with a sauna, convention rooms, and areas for socializing or working.

“We’re excited in regards to the outstanding development we’re seeing in our world Aiden portfolio,” mentioned Ron Pohl, president of worldwide operations. “There are lots of markets all over the world which might be prepared for a lodge product like Aiden, and we’re capitalizing on demand in key markets comparable to Scandinavia, India, Thailand, and Australia. We look ahead to persevering with to deliver this distinctive product to life in locations throughout the globe.”

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