Crucial situation for LGBTQ+ vacationers

A brand new analysis report, Portrait of LGBTQ+ Vacationers in America™ – a complete research into this group’s journey behaviors, sentiments, and attitudes by MMGY World – reveals crucial situation for LGBTQ+ vacationers.

The analysis sampled greater than 3,000 American LGBTQ+ vacationers and was devised with enter from a steering committee of execs from LGBTQ+ organizations centered on journey, tourism and empowerment of the LGBTQ+ group.

Among the many key findings, private security and state politics considerably affect LGBTQ+ vacationers’ selections about the place to journey, however value of journey is the highest deciding issue.

One of many key takeaways from the research is that illustration in vacation spot advertising supplies is “very/extraordinarily necessary” to this group, with 43% saying it could make them really feel extra assured that the vacation spot is inclusive of the LGBTQ+ group. Journey entrepreneurs must also concentrate on extra considerations LGBTQ+ vacationers have that affect their choice to journey to a vacation spot, equivalent to:

•             Half of LGBTQ+ vacationers mentioned that the protection of a vacation spot is a priority when deciding the place to go.

•             Fifty-two % of respondents mentioned state politics associated to their LGBTQ+ id significantly affect their choice to journey.

•             Thirty-nine % of respondents mentioned that any destructive perceptions locals and different vacationers might have of the LGBTQ+ group make them uncomfortable and affect the locations they select. Moreover, 33% mentioned these perceptions affect how they current themselves whereas touring in a vacation spot.

The next are extra key findings from MMGY World’s Portrait of LGBTQ+ Vacationers in America™:


•             American LGBTQ+ vacationers are on common youthful, usually tend to be employed and have a decrease family earnings than the typical U.S. traveler. The typical age of an American LGBTQ+ traveler is 39, in comparison with 49 for U.S. vacationers.

•             Greater than 60% of U.S. LGBTQ+ vacationers fall inside the Millennial or Gen Z generations.

Journey Planning and Spending

•             LGBTQ+ vacationers usually tend to journey solo and fewer more likely to journey in pairs than different People, with 50% of LGBTQ+ respondents saying they journey solo and solely 33% noting they journey in pairs. This may be in comparison with solely 40% of U.S. vacationers going solo and 40% touring in pairs. Nevertheless, an almost equal proportion of each teams report touring with kids (12% of LGBTQ+ vacationers and 14% of U.S. vacationers).

•             On common, U.S. LGBTQ+ journey events spent $461 on every trip in 2021 – barely greater than U.S. journey events ($455).

•             LGBTQ+ vacationers are most motivated by the need to unwind, calm down and discover new locations, with greater than 8 in 10 respondents citing these as the principle motivators for them to journey. 4 in 10 are motivated by particular LGBTQ+ occasions and points of interest.

•             Accommodations are the lodging of selection for U.S. LGBTQ+ in a single day vacationers (47%), however at a considerably decrease proportion than U.S. in a single day vacationers (55%). One other 23% of U.S. LGBTQ+ in a single day vacationers keep in non–paid lodging, sometimes on the houses of associates/family.

Related Articles


Please enter your comment!
Please enter your name here

Latest Articles