Hoteliers typically suppose that each one visitor communication apart from face-to-face dialog stops the second company arrive on property. This shouldn’t be the case.
It’s truly extremely necessary to take care of communication along with your company throughout their stays to make sure that they’ve every part they want. It’s additionally a chance so that you can ship upsell gives.
The most effective methods to take care of this connection is thru your resort welcome letter. Fortunately we now have some suggestions for creating a powerful on-property resort welcome electronic mail you possibly can observe that will help you improve the visitor expertise.
What you will note right here
6 methods to make sure your resort welcome letter is nice
There are a lot of kinds of resort electronic mail advertising campaigns, and also you want a special strategy for every. Right here’s what to bear in mind in the case of your resort welcome electronic mail.
1. Allow them to know they’ll rely on you for assist
Your property turns into your company’ house all through their stays. Past letting them benefit from the rooms and amenities, you will have loads of choices for guaranteeing that they’re having fun with their stays with you. You are able to do this, from the second they step into your property, by highlighting your help staff’s availability ought to they need assistance or have questions.
Every property has its barely completely different availability. Ensure that to incorporate yours in your resort welcome letter. Make sure you embrace the place and when your company can attain you, FAQs, and every other companies accessible in your property that they’ll profit from.
Beneath is a good instance from The Powerscourt Resort in Eire. The property included a brief however candy welcome message, clearly talked about their visitor relations staff’s availability, and included gives company might get pleasure from which might be straightforward to guide by way of the hyperlink within the marketing campaign.
Topic line: [GUEST NAME], welcome to Powerscourt Resort, Resort & Spa
2. Provide a particular deal with in your resort welcome letter
On-property resort welcome emails are an effective way to immediately reward your company, drive site visitors to retailers, and enhance electronic mail captures. They’re additionally nice instruments to your groups to gather visitor knowledge at verify in.
This marketing campaign by The Dutch in The Netherlands is a good instance. It incentivized company with a complimentary drink they may get on the bar with a secret code. This tactic helps make company really feel unique.
Additionally, the resort has specified which instances the supply was accessible, which might be an effective way to drive site visitors to your retailers throughout slower instances. When you’re interested by creating revolutionary campaigns, this can be a nice instance.
Topic line: Hello [GUEST FIRST NAME], we forgot one thing.
3. Embody enticing gives out of your property or location
It’s important to spotlight varied companies that your property gives, however don’t neglect to additionally shine a highlight in your location and every part there’s to do.
Are there any museums, parks, or different points of interest close by? Any particular events going down throughout your company’ stays that they may get pleasure from? This data may also help your company create their journey itinerary whereas staying with you.
Try the examples beneath to see how you are able to do this. Eden Resorts within the Netherlands didn’t have to incorporate a lot of their marketing campaign — they merely added the long-lasting Amsterdam canal homes and boat, adopted by suggestions and knowledge that their company may want.
Topic line: Welcome to Eden Resorts Amsterdam!
4. Showcase pictures out of your property and amenities
It’s true what they mentioned a couple of image being price a thousand phrases, and you should utilize this to your benefit in your resort welcome letter.
As highlighted in Revinate’s Electronic mail Advertising and marketing Certification course, imagery is a key a part of the anatomy of a profitable electronic mail. In truth, a examine from Vero that analyzed greater than 5,000 electronic mail campaigns exhibits that campaigns with pictures have a 42% greater click-through price in comparison with campaigns with out. It’s a easy but efficient technique to showcase your property.
Right here’s an instance in a resort welcome electronic mail from The Down Corridor Resort & Spa within the UK. The e-mail opens with a shocking picture of considered one of their amenities. Take into account that you don’t want to incorporate pictures of guestrooms — company receiving the welcome letter have already booked. It may well additionally get rid of confusion ought to the room they’re staying in be completely different from the picture.
Topic line: [GUEST FIRST NAME] [GUEST LAST NAME], you’ve arrived!
5. Invite company to particular occasions by way of your resort welcome electronic mail
Do you will have a celebration celebrating Lunar New Yr? Or particular packages at your restaurant for breaking quick throughout Ramadan?
Embody that data in your resort welcome electronic mail. It offers your company an opportunity to have a good time an important day with you throughout their stays.
Beneath is an instance from Ellenborough Park within the UK. Throughout Jubilee weekend, they invite company to a royal backyard celebration. They despatched this marketing campaign based mostly on who could be staying with them throughout Jubilee weekend.
Topic line: Have a good time the Platinum Jubilee at Ellenborough Park!
6. Promote related upsells
Lastly, your resort welcome letter (or a separate marketing campaign) is an effective way to incorporate upsell gives that assist to drive further income. There are many upsell gives which you could experiment with, together with early check-in/late check-out — the high upsell supply in 2021.
The Serrano Resort has an awesome instance for a late check-out upsell marketing campaign. It offers your company further time to get pleasure from their holidays.
Begin sending a greater resort welcome letter to your company
As you possibly can see, your resort welcome letter is an effective way to boost your communication with company and drive further income. We hope the following pointers and examples will enable you create your personal messages.
If you wish to study extra, we’re right here to assist. For extra electronic mail advertising finest practices, try our Electronic mail Advertising and marketing Certification for Hoteliers course.