The world-famous ICCA database will quickly be generally known as ICCA Enterprise Intelligence. It can present exemplary evaluation and intelligence about worldwide associations, creating much more enterprise alternatives for our members. The unique database was an amalgam of a number of platforms.
ICCA – in collaboration with expertise associate Simpleview – announce the model new Digital Transformation of the world-famous ICCA database, and ICCA web site. This challenge has been 3 years within the making and was impressed by the resilience our trade displayed in the course of the international pandemic. We recognised adjustments had been wanted to provide our members a extra sturdy worth proposition when the trade returned as soon as extra to in-person conferences.
It has been an extended and complex course of, calling on the experience and professionalism of many individuals working proper throughout the ICCA and Simpleview groups. Here’s a temporary overview:
In 2021, the ICCA Board mentioned how bettering the AMD (Affiliation Conferences Database) might facilitate different enhancements; together with new web site, up to date CRM platform, and new member portal. A Digital Transformation would enable ICCA to drive ahead a method for post-pandemic progress. Simpleview emerged as the best associate, with the mandatory trade expertise, experience, expertise platforms, and groups to ship on the imaginative and prescient.
In 2022, ICCA employees, members, and Simpleview labored collectively to scope and implement three initiatives: CMS/Web site, CRM/Member Portal, and the ICCA database. At the moment, we are able to share section one in all our work.
The Digital Transformation
The world-famous ICCA database will quickly be generally known as ICCA Enterprise Intelligence. It can present exemplary evaluation and intelligence about worldwide associations, creating much more enterprise alternatives for our members. The unique database was an amalgam of a number of platforms. The brand new AMD is extra sustainable, bringing all the things collectively and that includes:
- Improved integration – seamless workflows, long-term stability, and extra efficiencies in information administration.
- Fashionable consumer interface – extra intuitive performance making discovering new enterprise leads simpler to analysis and motion.
- Assembly search instruments – the customisation and saving of extra particular search standards is now attainable.
- New notification system – any saved search will generate an computerized alert when new leads are added to the database, or when a brand new RFP is opened for a pre-selected area.
- New suggestion engine – sensible intel going past the consumer’s search and reads sample recognition and information science to foretell the very best conferences for a specific vacation spot.
The corporate web site is the general public portal into ICCA, particularly for assembly professionals eager to know extra about us. And this contains potential new members. The brand new web site provides a cleaner, extra user-friendly expertise, with a specific emphasis on advocacy about how we are able to share what we do to attach and interact with the broader world. The brand new web site acknowledges that ICCA – as an essential heritage title with 60+ years in our trade – has a management position to play. We’ll proceed to help and champion our international neighborhood at a world, regional, and native stage.
Operational website adjustments imply the ICCA crew can simply replace and add related details about occasions, member information, trade information, sponsorship and promotional alternatives. It additionally clearly units out our values, international attain, and explains the numerous advantages ICCA membership brings to associations and assembly professionals.
In Autumn 2023 – and as a part of the motivation to rename the database as ICCA Enterprise Intelligence – we’ll announce a further database, which consists of (Inter)governmental conferences. The conferences recognized for this database up to now all have historical past/future data, and all rotate between at the least 2 international locations. This can be a vastly thrilling growth and ICCA believes that by unlocking this data, we are able to present extra sustainable enterprise alternatives for members.
We may also proceed to curate our huge archive of white papers, articles, insights and data and make it simply accessible, a lot of it to non-members.
The ICCA Digital Transformation in quotes
ICCA CEO, Senthil Gopinath: “ICCA’s Digital Transformation has been a very long time coming. The unique web site and database supplied magnificent service to our members however the spirit of resilience born by the pandemic impressed us to shake issues up. We have now an exquisite story, and an unimaginable intelligence of – and understanding about – our trade. Our work with Simpleview means we are able to share each the story – and intel – with supreme confidence. The Digital Transformation will make ICCA the go to supply for all issues conferences and occasions.”
“We’re proud to be ICCA’s expertise associate and happy to launch their new platforms,” stated Wealthy Purposes, President of Simpleview. “This digital transformation journey and deep collaboration with ICCA demonstrates our mutual dedication to the continued success of ICCA’s international neighborhood now and for years to come back.”
Vicky is the co-founder of TravelDailyNews Media Community the place she is the Editor-in Chief. She can also be accountable for the each day operation and the monetary coverage. She holds a Bachelor’s diploma in Tourism Enterprise Administration from the Technical College of Athens and a Grasp in Enterprise Administration (MBA) from the College of Wales.
She has a few years of each tutorial and industrial expertise inside the journey trade. She has written/edited quite a few articles in varied tourism magazines.