Understanding the varieties of lodges and key variations between lodge varieties might be pivotal in promoting extra rooms and advertising and marketing your lodge successfully.
So, what are the several types of lodges? And the way do you appropriately outline and categorise your lodge for achievement? We’ve received you coated with this complete information.
What’s a lodge sort?
Lodge varieties present a shortcode, serving to folks to match lodges and get an concept of what they will count on from the lodge. They assist break down confusion and information folks in direction of the proper lodge for his or her keep.
From giant to tiny. Luxurious to price range. And easy rooms to suites. Everyone knows that lodges differ enormously, and it’s no shock that we try to put comparable lodges into teams, describing them by “sort”.
After all there are such a lot of alternative ways to categorise and categorise lodges, and the record of lodge varieties is a protracted one.
What are the several types of lodges?
There actually are limitless labels we will apply to lodges, nevertheless these are the lodge varieties which can be usually utilized by lodges and in reserving guides:
Impartial vs chain lodges
Because the names counsel, these lodge varieties confer with the possession of the lodge. Chain lodges are sometimes budget-friendly and appeal to visitors that need the reliability of a well-established model. Impartial lodges, however, may appeal to visitors searching for one thing extra distinctive or genuine.
Small, medium and huge lodges
Inns are sometimes described by dimension. A small lodge typically has 150 rooms or fewer, a medium lodge has 151 to 299 room and a big lodge has 300 to 600 rooms.
Finances to mid-range to luxurious lodges
Visitors have a variety of budgets and lodges cater to all these completely different budgets. Visitors with cash to burn and time to spend having fun with the lodge’s facilities may spend $1,000 an evening on a lodge whereas those that simply need someplace to put their head at night time will search for one thing nearer to $100 an evening.
One to seven star lodges
Star scores are a well known strategy to categorise lodges, and provides a extra exact concept of the standard of the lodge and vary of facilities on provide. In addition they assist visitors examine the worth of lodges with comparable star scores when making a choice on the place to remain.
Inns vs motels
Motel is a shortened strategy to describe a motorist’s lodge – a spot designed for folks travelling alongside highways who want a spot to remain. Historically, motels had rooms going through a parking zone to make it simple for visitors to return and go. Right this moment, they normally have fewer amenities and facilities on provide in contrast with a lodge.
Boutique lodges
A boutique lodge is a smaller lodge, normally below 50 rooms, which is massive on persona. Whether or not it’s art-themed rooms, a small lodge in a heritage constructing, a culinary-focused expertise or a luxurious eco-retreat set in a tropical rainforest, the expertise at a boutique lodge might be highly-tailored and sure to be memorable.
Restricted vs full-service lodges
The primary distinction right here is that limited-service lodges is not going to have meals and beverage accessible on-site. They might even have a extra restricted vary of facilities, interesting to the cost-conscious traveller.
Ski, golf, water park, on line casino, spa, convention: Exercise-focused lodges
Some lodges are set as much as cater to a totally area of interest market. Whether or not you dream of spending a number of days enjoying golf, playing or getting pampered, there’s a lodge that may make your goals a actuality.
Prolonged keep lodge
An prolonged keep lodge provides a cheap means for visitors trying to keep longer than the common visitor. A self-serve laundry, in-suite kitchen and different conveniences you’d usually discover in a standard house can usually be present in these lodges.
Seashore, downtown, airport lodge
Generally lodges are additionally described by their location. If visitors wish to expertise a metropolis like an area, a downtown lodge is their best choice. If travellers are passing via on a fast stopover then an airport lodge might be most acceptable. Visitors who merely wish to chill by the seaside? There’s a seaside lodge ready for them.
Enterprise lodge
No surprises right here, a enterprise lodge is provided with facilities that may please these travelling for enterprise, from quick wi-fi to fashionable workplace gear. They’ll even be situated within the CBD or enterprise district and have loads of single rooms on provide.
Household lodge
Children membership, on-site babysitting, bigger rooms, kid-friendly swimming pools, cots in rooms, family-friendly eating places… a household lodge can have the whole lot visitors want when travelling and holidaying with a younger household.
Lodge classification: How one can place your property for achievement
The way you place your lodge available in the market, determine your competitors, outline your supreme visitors, construct your model, after which arrange your advertising and marketing methods and campaigns are all essential components in your success as a hotelier.
Understanding what lodge varieties your property falls into is data that may help your choices as you formulate your plans for achievement. So it’s vital to ask your self these questions:
- What lodge varieties could possibly be used to explain my lodge?
- What different varieties of lodges are there within the space?
- What do these lodge varieties inform me about my supreme visitors?
- How vital and helpful may these be when it comes to branding?
- Which lodge sort will assist spotlight my lodge’s distinctive promoting level and in the end promote extra rooms to my supreme visitors?
Hottest lodge varieties with travellers
SiteMinder’s Altering Traveller Report 2022 surveyed greater than 8000 travellers worldwide about their journey plans, motivations, and expectations. Included within the analysis was what sort of lodging travellers are planning to ebook.
By international common, the subsequent journey travellers take might be spent in:
- Massive chain/resort – 22%
- Trip rental – 18%
- Hostel/motel/price range – 16%
- Boutique/luxurious – 14%
- B&B – 11%
- Household/mates – 11%
- Vacation park/tenting – 8%