Jamaica Vacationer Board Pronounces Appointment of Philip Rose

Mr. Philip Rose has been chosen to function the Deputy Director of Tourism for the Americas on the Jamaica Vacationer Board.

The Jamaica Vacationer Board is happy to announce that it has appointed Mr. Philip Rose to function its Deputy Director of Tourism (Ag.), Americas, with accountability for the U.S., Caribbean and Latin America efficient as of April 1, 2023.
“Philip Rose has an extended historical past working in tourism to advertise model Jamaica,” mentioned the Hon. Edmund Bartlett, Minister of Tourism, Jamaica. “All through the years, he has confirmed himself to be a visionary chief whose quite a few successes have helped to raise and preserve Jamaica’s standing as one of many world’s prime tourism locations, notably from North America. It was due to this fact a pure match for him step into this key position.”
Most not too long ago, Mr. Rose served as Regional Director for the Jamaica Vacationer Board within the U.S. liable for overseeing gross sales and advertising and marketing within the Northeast, the area that delivers the most important share of customer arrivals to the island. He has beforehand held senior-level positions inside the group together with Regional Director of Canada, throughout which period the nation recorded its highest customer arrivals to Jamaica. Often known as a worldwide connector with long-standing relationships and for his eager capacity to determine and leverage market developments and information, his digital experience led him to pioneer the Jamaica Vacationer Board’s use of social media as a advertising and marketing device throughout its early inception.

“We’re actually lucky to welcome Philip Rose to this submit, as he’s a champion of Jamaica’s tourism with excellent {qualifications} and a well-established monitor report of excellence.”

Donovan White, Director of Tourism, Jamaica Vacationer Board, added, “The strategic route, proficiency and foresight he gives have been invaluable to rising arrivals and we’re absolutely assured that he’ll proceed to be a driving power for tourism to Jamaica in his new place.”
“It’s an honor for me to simply accept this appointment inside the Jamaica Vacationer Board, who first recruited me from the hospitality sector over 20 years in the past,” mentioned Mr. Rose. “I’ve at all times been captivated with promoting and advertising and marketing journey to Jamaica in addition to aligning methods and ways to satisfy goals and targets, so I look ahead to doing so in an expanded capability with this promotion.”
Mr. Rose grew up within the tourism and hospitality trade, having labored in metropolis lodges and seashore resorts throughout Jamaica since his first summer season job at 14 years previous. Upon his recruitment by the Jamaica Vacationer Board, he has thrived in numerous roles within the U.S. and Canada and has been promoted in each place he has held. Philip has lived and studied tourism in Jamaica, Canada, U.S., Singapore and Italy and has been a featured visitor lecturer on tourism in varied universities within the U.S. and Canada.
For extra info on Jamaica, go to visitjamaica.com.


The Jamaica Vacationer Board (JTB), based in 1955, is Jamaica’s nationwide tourism company primarily based within the capital metropolis of Kingston. JTB places of work are additionally situated in Montego Bay, Miami, Toronto and Germany and London. Consultant places of work are situated in Berlin, Spain, Italy, Mumbai and Tokyo.
In 2022, the JTB was declared ‘World’s Main Cruise Vacation spot,’ ‘World’s Main Household Vacation spot’ and ‘World’s Main Marriage ceremony Vacation spot’ by the World Journey Awards, which additionally named it the ‘Caribbean’s Main Vacationer Board’ for the fifteenth consecutive yr; and the ‘Caribbean’s Main Vacation spot’ for the seventeenth consecutive yr; in addition to the ‘Caribbean’s Main Nature Vacation spot’ and the ‘Caribbean’s Finest Journey Tourism Vacation spot.’ As well as, Jamaica earned seven awards within the prestigious gold and silver classes on the 2022 Travvy Awards, together with ‘‘Finest Marriage ceremony Vacation spot – General’, ‘Finest Vacation spot – Caribbean,’ ‘Finest Culinary Vacation spot – Caribbean,’ ‘Finest Tourism Board – Caribbean,’ ‘Finest Journey Agent Academy Program,’ ‘Finest Cruise Vacation spot – Caribbean’ and ‘Finest Marriage ceremony Vacation spot – Caribbean.’ Jamaica is dwelling to among the world’s finest lodging, sights and repair suppliers that proceed to obtain distinguished international recognition.
For particulars on upcoming particular occasions, sights and lodging in Jamaica go to the JTB’s Web site or name the Jamaica Vacationer Board at 1-800-JAMAICA (1-800-526-2422).  Comply with the JTB on Fb, Twitter, Instagram, Pinterest and YouTube. View the JTB weblog.

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