OY Hospitality presents its new vacation spot – vibrant SOON Nobby x True Izakaya positioned in Armada Tower 2, Cluster P, JLT – one of many largest residential areas in new Dubai. Impressed by Japanese gaming tradition, cyber punk and Eighties aesthetics, SOON will not be breaking the unique code of real Tokyo-raised Izakaya, rooting to the start of the sake stay-in-drink and eat outlets but following a strip-and-build strategy by delicately infusing the brand new age meanings specializing in mixology, music, and lighting design.

The guiding idea of SOON Nobby x True Izakaya is creating a totally new exit vacation spot for foodies, socialites, occasion followers and cocktail lovers. Situated in Armada Tower 2,  JLT, SOON will grow to be a major a part of fashionable metropolis tradition. Combining veritable Japanese delicacies with neoteric popular culture, SOON will make a press release of favor and draw the eye of curious minds with its distinctive framework.

The inside is what creates the primary impression of SOON. Inspiration for futuristic design got here from the Eighties, with a powerful deal with anime tradition and gaming. SOON is real and ironic, paying homage to Japanese popular culture. Minimalistic modern ornament is efficiently complemented with provocative particulars similar to Ahegao-style graphic ground and robotic Tō Kōtei (his identify means occasion emperor) product of previous Japanese electronics. The lightning is symbolic too – whereas Japan is named the Land of Rising Solar, the nice and cozy purple gradient spotlights all through the house initiatives the sensation of dawn but creating an intimate occasion environment and animating the main points of the venue. 

Being modern and stylish, SOON stays a secure house for a neighborhood of like-minded individuals who suppose out of the field. The venue splits in six completely different zones enabling secluded dinners within the shut circle, fast nosh at a road meals fashion sushi counter, bustling events to recollect. The Music calendar consists of regionally acknowledged downtempo music collective, that gives deeper immersion into the brand new expertise. And the very particular Sento room coming in September shall be a spot for karaoke partying away from dwelling and prying eyes.

The meals menu for SOON has been created by Brian Hoang, an skilled Chef who has profound information of world cuisines. Paying homage to the Eighties Japanese tradition, Brian has interpreted energetic Tokyo watering holes the place work-weary locals head to eat, drink and escape actual life. SOON emphasizes Japanese classics above all, but additionally helps worldwide meals tendencies and follows Dubai high-end expectations. “The Japanese preserve issues easy, easy, and uncooked”, – says Brian. Many dishes are primarily based on umami taste which inflames the urge for food, for instance, Home Tofu & Tomato Salad. Different menu highlights embody Aged Shima Aji — heat water fish that turns into sweeter if left for a number of days. Saikyo Miso Black Cod served with gentle miso and earthy mushroom broth is surprisingly mild but filling. And the Wagyu Beef Mazesoba has a creamy texture and a savoury flavour turning soupless ramen right into a delicacy. Chef Brian leaves the final idea of Japanese Izakayas untouched providing approachable meals with a small plates idea – dishes are designed for sharing and are delivered to the desk steadily and constantly by way of the meal making informal drink pairings. 

The Head Bartender of OY Hospitality Dima Olenin has curated the beverage program. Composing a cocktail carte Dima was making an allowance for Japanese vibrant cities, true Izakaya traditions, iconic cartoons, anime tales and the Eighties cyberpunk vibes. This kaleidoscope of associations displays SOON DNA and goes past worldwide beverage tendencies. Dima helps the tendency to create easy mixes, utilizing only a few components, however with deep fulfilling style and catchy spectacular serving. The drink menu additionally consists of Japanese pilsner-style draft beers (virtually at all times one in every of Asahi, Kirin, Sapporo or Suntory), numerous sours (for instance lemon blended with shōchū and soda water), chūhai, an in depth menu of chilly and heat saké (extra appropriately generally known as nihonshu in Japanese), and shōchū.

With its trendy but ironic idea, SOON Nobby x True Izakaya goes to embark each visitor on an inspiring cultural journey, which is able to carry new gastronomic experiences and beautiful leisure pleasure.

The restaurant is open:

Solar–Thu: 12 pm – 1 am

Fri–Sat: 12 pm – 3 am 

For reservation 

+971 55 434 0575

Armada Tower 2, Cluster P, JLT, Dubai, United Arab Emirates


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