Shangri-La Launches World Advertising Marketing campaign

Image from Shangri-La Global Marketing Campaign
  Shangri-La Launches World Advertising Marketing campaign

A brand new model movie by a GRAMMY award-winning director along with specifically curated native experiences encapsulates a brand new marketing campaign to assist friends uncover their Shangri-La.


Shangri-La launches its new “Discover Your Shangri-La” world marketing campaign, created to assist friends discover their private moments of pleasure on the luxurious resort chain famend for its supply of Asian hospitality.

The preliminary a part of the marketing campaign is centered round a whimsical model movie that celebrates Shangri-La’s dedication to offering friends with unforgettable experiences, showcased by means of surprising moments of personalised and genuine service.

“At Shangri-La, we perceive that every visitor has a novel model of what it means to ‘Discover Your Shangri-La,'” says Shangri-La Chairman Hui Kuok. “We have now a wealthy legacy of greater than 50 years in delighting prospects and wished to take this chance to focus on one thing that has all the time been a part of us — bringing joyful moments to the folks we host.

“The brand new model movie captures the distinctive method during which we delight our friends with particular moments and treats by means of our heat, genuine hospitality. We’re excited to debut our marketing campaign with this movie, alongside an array of immersive experiences that elevate our model expertise.”

The movie was developed in partnership with GRAMMY® award-winning director Dave Meyers. As an example how friends can discover their very own Shangri-La, Meyers dropped at life fanciful characters that characterize totally different visitor personas and chronicled how they discovered their happiness in varied Shangri-La properties, showcasing the pleasant, personalised hospitality experiences provided at every resort.

“Shangri-La is greater than a bodily place,” stated Meyers. “It’s a mind-set – a magical world that you may get misplaced in. Making this movie has been an exquisite and galvanizing expertise for me to discover what ‘Shangri-La’ means to trendy vacationers.”

“Discover Your Shangri-La” themed experiences at quite a lot of motels:

To encourage friends to seek out their Shangri-La, motels throughout the group are providing an array of native experiences to unveil hidden cultural gems unique to their locations.

In Paris, an array of summery delights can be found from the opening of La Bauhinia’s terrace the place friends can dine with dramatic views of the Eiffel Tower, to personal boat rides alongside the river Seine. Moreover, friends staying at Shangri-La Paris have the chance to immerse themselves in luxurious with a newly launched expertise on the iconic Guerlain perfume boutique on the Champs-Élysées. The non-public tour will likely be full with a bespoke Bee Bottle full of a fragrance of their alternative, taking inspiration from Bonaparte’s bee emblem seen all through the Parisian palace.

For the tradition vultures, Shangri-La The Shard, London invitations friends to uncover the historic secrets and techniques of the Tower of London adopted by a gin tasting and at a neighborhood London distillery with their Royal Jewels & Gin expertise, honoring this particular Coronation 12 months.

Company in Istanbul are provided the prospect to cruise down The Bosphorus in a luxurious yacht and discover town or strive their hand at Ebru marble artwork in a portray studio in Kadıköy. Shangri-La The Bosphorus, Istanbul is house to Istanbul’s first Baklava Butler who expertly prepares conventional Baklava in a non-public setting.


Touring from style to scent, Shangri-La Al Husn, Muscat provides Oman’s debut Frankincense Butler the place friends are taken on a journey into the traditional historical past of Omani tradition. This features a conventional welcome of Frankincense incense, native dates and low adopted by a non-public tour of the resort’s Frankincense backyard with their in residence Frankincense knowledgeable.

For these looking for journey, Shangri-La Vancouver provides an exciting helicopter expertise to the highest of Whistler, the place a gourmand lunch will likely be loved upon untouched snow caps earlier than friends descend into the ice caves under.

For friends who discover pleasure in artwork and nature, Island Shangri-La, Hong Kong is collaborating with acclaimed Japanese up to date artist Mika Ninagawa to rework the resort’s foyer lounge right into a fantastical backyard adorned by larger-than-life botanical artwork items. Known as “Butterflies’ Season”, the backyard is her first signature mirror field floral set up on the resort and an extension of the show she created for the Shangri-La Lounge at Artwork Basel Hong Kong in March 2023.

For these with epicurean tastes, Shangri-La has curated unique “Discover Your Shangri-La” menus, impressed by Chinese language and regional Asian cuisines and interpreted by means of the motels’ native culinary cultures. Whereas every menu is exclusive to the resort, all menus rejoice surprising flavors and shows that supply diners the prospect to expertise a second of pleasure. The menus can be found now till August 13, 2023 at choose motels throughout the group.

Shangri-La has additionally created a set of imaginative cocktails and mocktails impressed by the “Discover Your Shangri-La” marketing campaign theme. Out there now by means of December 31, 2023, the three #FindYourShangriLa cocktails embrace the Daydreamer, Style of Eden, and the Sky is the Restrict. Company can take pleasure in these cocktails whereas listening to the model movie’s theme music, “Over the Rainbow”. Members of Shangri-La Circle, the model’s loyalty program, can even take pleasure in a complimentary #FindYourShangriLa cocktail on Members’ Day, celebrated on the sixth of every month. The “Discover your Shangri-La” menus and particular drinks can be found at choose Shangri-La motels in France, China, Thailand, the Philippines, the UK and Singapore.

These are only a few of the experiences to make sure friends discover their Shangri-La and the group appears ahead to providing extra memorable experiences and heartfelt hospitality to make sure you #Findyourshangrila. 

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