Sonesta Expands Franchise Portfolio to Embrace The James — LODGING

NEWTON, Massachusetts—Sonesta Worldwide Accommodations Company introduced the growth of its international growth technique to incorporate The James model as a part of the Sonesta Franchise portfolio in the US and in Latin America, providing franchisees a high-end life-style possibility in city and resort vacation spot markets.

At the moment, The James Nomad, New York (which has Scarpetta Restaurant and The Seville), is the prototype for future properties below its license settlement. Sonesta will reflag two of The Royal Sonesta properties from its managed portfolio later this 12 months to The James model—The Royal Sonesta Chicago River North and The Royal Sonesta Washington DC Dupont Circle.

“The James is a life-style model that gives visitors with a novel hospitality expertise based mostly on high-quality companies and facilities supported by a timeless design,” stated Elizabeth Harlow, chief advertising and model officer of Sonesta. “The James’ ambiance is domestically impressed, influenced by every lodge’s area people to offer every traveler with a memorable visitor expertise.”

The James model is for each guests and native visitors, providing a unique expertise at every property that has partnerships with native restauranteurs.

“Including The James to our franchise portfolio meets our aim of increasing our upper-upscale and life-style market choices and helps place Sonesta as an business chief in franchising,” stated Brian Quinn, chief growth officer of Sonesta. “The introduction of this model is one other instance of the thrilling methods we’re growing and evolving Sonesta’s rising franchise portfolio.”

In September 2021, Sonesta Franchising debuted in the US with a whole platform of franchise companies, lodge operations, and franchise help. That includes 14 manufacturers, Sonesta Franchising presents a variety of lodge companies to suit the wants of each sort of traveler.

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