Sri Lanka Targets 2 Million Indian Vacationers in 2023

As a part of its ongoing bilateral and cultural ties with its Indian counterparts, Sri Lanka Tourism organized a sequence of Street Exhibits in key South Indian cities. These sequence of roadshows have been carried out with an purpose to advertise the locations and tourism merchandise of the serene island nation. The primary street present was held at Chennai on twenty fourth April, adopted by at Cochin on twenty sixth April and ended at Bangalore on twenty eighth April.

A delegation of over 30 Sri Lankan Journey Businesses and lodges participated at this occasion. The delegation was led by the Hon. Harin Fernando, Minister of Tourism and accompanied by Mr. Chalaka Gajabahu, Chairman Sri Lanka Tourism Promotion Bureau and Mr. Thisum Jayasuriya, Chairman Sri Lanka Conference Bureau, Ms. Shirani Herth, Junior Supervisor, Sri Lanka Tourism Promotion Bureau (SLTPB) and Ms. Malkanthi Welikla, Supervisor – Advertising and marketing, Sri Lanka Conference Bureau.

Hon. Harin Fernando, Minister of Tourism, mentioned “Sri Lanka is experiencing a major rise in vacationer arrivals, significantly from India, which has now secured the highest spot. Within the first three months of 2023, we welcomed 46,432 Indian vacationers. With an bold promotional marketing campaign underway, we’re aiming to draw 2 million Indian vacationers this 12 months. This improve in guests has had a constructive influence on tourism earnings, with Sri Lanka incomes round 530 million U.S. {dollars} within the first quarter of 2023, in comparison with $482.3 million in the identical interval final 12 months. We anticipate to generate a complete of $3 billion in tourism income this 12 months.”

He additional added, “Sri Lanka values the Indian outbound market because it has been instrumental in driving tourism to our nation. The nation contains a different vary of sights and choices, together with wellness and yoga, seashores, purchasing, delicacies, journey, and wildlife, along with its in depth legacy relationship again 2500 years. Moreover, the Ramayana circuit, a non secular journey initiative, is a powerful draw for the Indian market. Consequently, this is a superb time to expertise the fantastic hospitality of the Sri Lankan individuals.”

In the course of the Roadshows, Hon. Minister of Tourism met a number of high-profile Enterprise Leaders, buyers, Tourism Stake Holders and Corporates whereas participating in a number of media interviews with main Indian media homes.

Mr. Chalaka Gajabahu, Chairman Sri Lanka Tourism Promotion Bureau mentioned, “Sri Lanka is a perfect vacation spot for households and is appropriate for journey all year long. The nation is at present participating with the journey trade in India to strengthen its place as a most popular journey vacation spot. By way of our representatives and stakeholders from lodges, resorts, vacation spot administration firms, and occasion administration firms, we purpose to construct a powerful relationship with our travel-trade companions in India and foster a mutually helpful affiliation.”

Mr. Thisum Jayasuriya, Chairman Sri Lanka Conference Bureau mentioned, “Sri Lanka is shortly changing into a preferred vacation spot for conferences, conferences, and incentives, often known as MICE. To showcase this promising vacation spot, we hosted the first-ever MICE expo in Sri Lanka in March 2023. We have been excited to welcome 80 members from India alone. Sri Lanka’s proximity and wonderful connectivity make it a gorgeous and cost-effective possibility for MICE vacationers.”

The target market at these roadshows have been Tour Operators, Media, Key Influencers, Corporates, Commerce Associations and key Tourism Business stakeholders in India, who had the power to take the message that Sri Lanka shouldn’t be solely one of the vital lovely nations with a tremendous vary of locations and merchandise however can also be secure and safe.

The occasion centered on selling a myriad of tourism experiences whereas specializing in changing potential vacationers to make reserving and spotlight the constructive message that Sri Lanka is open for Leisure, Enterprise and MICE tourism. Many trade stakeholders have supported this endeavor together with Sri Lankan Airways and Indigo. Every roadshow included B2B Classes facilitating quite a few discussions adopted by an Night Networking occasion which additionally helped to enhance enterprise partnerships.

A contact of glamour was added to those occasions with the participation of celebrities resembling Cricket legend Sanath Jayasuriya. A dancing troupe specifically flown in for this occasion which showcased Sri Lankan wealthy heritage of performing arts.

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