ROCKVILLE, Maryland—Alternative Resorts Worldwide, Inc. finalized an settlement with The Brittano Group, Inc. to develop a brand new member of the Ascend Resort Assortment in South Boston, Virginia: The Rook Resorts. This settlement marks the primary Ascend resort by way of the corporate’s rising markets franchise growth program in 2022 by way of Alternative’s dedication to variety within the hospitality business.
Anticipated in summer season 2024, The Rook at South Boston, a four-story, 37-room property could have a rooftop bar, full-service restaurant and bar, and occasion heart. The Rook at South Boston will present company with entry to town’s sights together with native eating places, retailers, and artwork galleries. The constructing, initially inbuilt 1929, can be inside driving distance to close by Roanoke and Richmond, Virginia.
“Advancing alternatives for underrepresented entrepreneurs within the hospitality business stays a high precedence for Alternative,” mentioned John Lancaster, vp, rising markets, franchise growth, and proprietor relationships, Alternative Resorts Worldwide. “Precisely 20 years in the past, Alternative turned the primary resort firm with a staff devoted solely to rising a various franchisee base and right this moment we’re proud to have awarded over 340 franchise agreements to under-represented minorities and seasoned entrepreneurs because the program began. We stay up for working with The Brittano Group, Inc. as we rejoice one other milestone for this essential initiative with the primary Ascend resort being developed by way of this one-of-a-kind program.”
The Rook Resorts is owned by Julian Brittano, and his spouse, Karie Brittano. The Brittano’s initially acquired the resort from the city of South Boston earlier final yr for $11 million earlier than coming into right into a franchise settlement with Alternative Resorts.
“It’s clear that Alternative Resorts cares about each creating extra alternatives for folks of all backgrounds to enter the hospitality business, in addition to supporting franchisees each step of the way in which so we are able to maximize our funding,” mentioned Julian Brittano. “We’re thrilled to be becoming a member of the business’s largest comfortable model within the Ascend Resort Assortment, which permits us the liberty and creativity to convey our distinctive imaginative and prescient for The Rook Resorts to life whereas nonetheless being backed by a world engine and afforded best-in-class sources to make sure success.”
Karie Brittano added, “It’s one of many largest properties in downtown South Boston and its restoration is predicted to spark a revival; to change into a pillar for the group’s revitalization. It’s the place old-world meets its gorgeous new-world design, paying homage to the South Boston Speedway simply six miles away and Virginia’s Worldwide Raceway.”
There are over 330 Ascend Resort Assortment properties worldwide, open, and in growth as of September 30, 2022. Within the coming months, further motels are scheduled to open in Orlando, Florida; Sutter Creek, California; Lake Charles, Louisiana; and Puerto Rico.