Accor has appointed Vanina Yordanova as cluster director of selling & communications. Yordanova will oversee all advertising and communication features throughout Fairmont The Palm, Mövenpick JLT, RIVA Seashore Membership, and Th8 Palm Dubai.
In her new function, she will probably be accountable for creating and executing impactful campaigns whereas selling on-brand messaging to friends by means of conventional, digital, and social media channels.
Yordanova began her profession as a advertising communications govt for Hyatt Dubai in 2014. She brings a wealth of expertise and is understood for growing income by means of modern pondering and artistic collaboration. She has additionally beforehand labored because the advertising & communications supervisor for FIVE Palm Jumeirah, cluster advertising & communications Supervisor at IHG, director of selling & PR at Kempinski Lodge Mall of the Emirates, and director of selling & communications at Shangri-La Dubai.
Some notable tasks that Yordanova has been part of embrace creating the UAE’s first “Instagrammable” room class, an unique non-public purchasing expertise in collaboration with InstaRunway and Sarah Jessica Parker and a profitable model consciousness marketing campaign for the Chinese language market utilizing WeChat and Weibo. She was additionally part of the Hotelier Advertising Energy Record 2022.